Press releases
BANQUE HERITAGE APPOINTS ANTOINE BLOUIN AS HEAD OF EAM
Banque Heritage announces the appointment of Antoine Blouin as Head of External Asset Managers (EAM), effective from 1 June 2025.
Geneva, 8 July 2025 - Banque Heritage announces the appointment of Antoine Blouin as Head of External Asset Managers (EAM), effective from 1 June 2025. This appointment demonstrates the Bank’s commitment to strengthening its strategic positioning with independent asset managers, a rapidly growing segment in both Switzerland and the rest of the world.
Antoine Blouin brings over 25 years of banking experience to the firm, including 17 years at Société Générale. He started his career at Banque du Louvre in Paris in 1999, before joining HSBC Private Bank in Geneva in 2005 and then Société Générale Private Banking Switzerland in 2008. At Société Générale, he held the positions of Chief Investment Officer and Head of Wealth Management Solutions, before taking on the role of Head of the Zurich branch and leading the development of the family office market.
Based in Geneva, Antoine Blouin is now responsible for leading Banque Heritage’s offering for External Asset Managers, with teams operating in both Geneva and Zurich. His main mission is to build on the strong momentum of the EAM business in recent years and accelerate its further development.
Michael Welti, Head of Private Banking, commented: “Antoine Blouin’s arrival is fully aligned with the bank’s strategic ambition to expand its presence in the External Asset Manager segment. His expertise in private banking and investment services, combined with his in-depth knowledge of the Swiss market, represents a major asset in reinforcing our presence in Switzerland and internationally”.
Antoine Blouin added: “I am honoured to join Banque Heritage and contribute actively to its development in the EAM space. In an ever-changing environment, agility, proximity and the ability to deliver truly tailored solutions are more essential than ever to support our partners in the long term".
Antoine Blouin holds a Master's degree in Economics with a specialisation in Finance from the University of Rennes (France). He is also a graduate of the Institut des Techniques de Marchés (Paris), with a specialisation in financial markets and front office activities.
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BANQUE HERITAGE Sylvia Demeyrier +41 58 220 0312 |
VOXIA Thomas Blozovski +41 22 591 22 81 thomas.blozovski@voxia.ch |
Banque Heritage is a private Swiss banking group based in Geneva, with offices in Basel, Sion and Zurich and a fully owned subsidiary in Montevideo, Uruguay. The origins of the bank go back to the commodities trading activities where the family businesses are amongst global market leaders. The Bank provides a full range of services, from traditional Private Banking and Wealth Management for its founding families, its entrepreneurial and individual clients, to solutions for External Asset Managers, Family Offices and Fund Representatives.
For more information: www.heritage.ch
July 08, 2025
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