Taking Tradition into the Future
With its new advertising campaign named "Taking Tradition into the Future", Banque Heritage SA is making its first public appearance since Banque Heritage SA and Sallfort Privatbank AG merged in 2019.
With this campaign, Banque Heritage SA is strengthening and expanding its existing identity on one hand, whilst, at the same time, emphasising its commitment to further advance the vision of what the profile of modern private banking should entail.
Working with the «ON»
The campaign presents itself in a minimalist fashion and is focused on essentials. The key terms used in the campaign thus also underline the values and objectives of Banque Heritage SA in a clear and concise manner always ending with the bold letters ON, to illustrate this ongoing process – thus illustrating the guiding principle "On into the Future!"
The campaign will be published externally in Geneva, Basel and Zurich, as well as on digital channels, the Bank's own website and on LinkedIn.
Who we are
Banque Heritage is a Swiss private bank, formed by the merger of Banque Heritage SA and Sallfort Privatbank AG. The origins of both Banque Heritage SA and Sallfort Privatbank AG can be traced to the commodity trading business where the Esteve and Barth families have long-standing experience spanning over 200 years and in which they have established themselves as global market leaders.
Traditional Swiss private banking excellence and family values remain a strong part of any banking relationship. We provide our clients with tailor-made investment management services. Our clients highly value our approach which is based on trust, transparency and open communication. We combine the traditional values of consistent and highly customized services with the widest spectrum of opportunities for enhancing portfolio performance whilst applying a stringent risk management discipline. For us, capital preservation is at least as important as capital enhancement.
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